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Pair by association : ウィキペディア英語版 | Pair by association
In relation to psychology, pair by association is the action of associating a stimulus with an arbitrary idea or object, eliciting a response, usually emotional. This is done by repeatedly pairing the stimulus with the arbitrary object. For example, repeatedly pairing images of beautiful women in bathing suits elicits a sexual response in most men. Advertising agencies repeatedly pair products with attractive women in television commercials with the intention of eliciting an emotional or sexually aroused response in the consumer. This causes the consumer to be more likely to buy the product than when presented with a similar product without such an association. ==Hippocampus== The hippocampal area, beyond its importance in episodic memory is in part responsible in the creation and storage of associations in the memory, especially for item associations.〔 Furthermore, as stated by Gilbert & Kesner,〔 the associations that are created are those that might be ''“critical”'' in paired-associative learning. Through studies on rats, it has been found that lesions to the hippocampus lead to object-place associative learning impairments.〔 The findings of hippocampal damage that lead to impairments in the association between object-place as Gilbert & Kesner state have been seen in not only rodents but also non-human primates and humans . It should be noted that previously learned associations made before the damage to the hippocampal area were not affected with impairment. Gilbert & Kesner have suggested in their work that this ability to still recall previously stored associations may be due to modified synapses in an ''“auto associative network”''.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Pair by association」の詳細全文を読む
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